BABY + KIDS SALE

Details

This summer, kids will be protected from the sun with the Sun Smart T-shirt, made with natural cotton and featuring an Ultraviolet Production factor of UPF-30. The super-soft cotton and relaxed unisex fit, make this a must for everyday summer adventures. Complete the Crywolf look and choose from the range including classic stripes and limited-edition artwork.

Fit

• UPF Sun Protection Factor of 30
• This garment is made from 100% Supima® Cotton which is 30% stronger than regular cotton, meaning your tee will live a longer life.
• Classic, unisex fit
• Designed in New Zealand
• 100% Supima® Cotton
• 180gsm weight

Details

The Crywolf Reusable Swim Nappy offers an eco-friendly alternative to disposable nappies that's perfect for repeated wash and wear. The multiple press domes ensure an adjustable, secure fit and the soft elastic legs ensure those accidents stay contained. With a sun protection factor of UPF 50+ and available in a range of cool summer prints, pair the Swim Nappy with a Baby Rash Vest, a Crywolf Hat, and little wolves will be ready for summer adventures.

• Eco-friendly alternative to disposable swim nappies
• Made using certified recycled yarn
• UPF Sun Protection Factor of 50+  
• Lined nappy
• Multiple press domes at the waist for size adjustability
• Soft, elastic on upper legs for a secure fit
• Lightweight, breathable fabric
• High chlorine resistant rating
• No harmful chemicals 
• Designed in New Zealand

Available in 2 sizes: 
0-1 years: waist 47cm – 55cm
1-2 years: waist 53cm – 60cm

Details

Introducing the new Swim Bucket Hat from Crywolf. Made from the same  fabric as our swimwear, it’s perfect for keeping your little ones sun-safe both in and out of the water. With a mesh lining , elasticated back and straps, this lightweight hat stays comfortably secure through every splash-filled adventure!

• Made using certified recycled yarn
• UPF Sun Protection Factor of 50+
• Stretch for comfortable fit
• Medium width brim for optimum sun protection
• Topstitch detail on lightly padded brim
• Mesh lining
• Chin strap with an adjustable toggle and quick-release safety clips
• Lightweight, breathable fabric
• High chlorine resistant rating
• No harmful chemicals  
• Designed in New Zealand

Sizing and Suggested Ages:

• XS: 50cm internal hat circumference
• S: 52cm internal hat circumference
• M: 54cm internal hat circumference
• L: 56cm internal hat circumference

Details

Introducing the new Swim Bucket Hat from Crywolf. Made from the same  fabric as our swimwear, it’s perfect for keeping your little ones sun-safe both in and out of the water. With a mesh lining , elasticated back and straps, this lightweight hat stays comfortably secure through every splash-filled adventure!

• Made using certified recycled yarn
• UPF Sun Protection Factor of 50+
• Stretch for comfortable fit
• Medium width brim for optimum sun protection
• Topstitch detail on lightly padded brim
• Mesh lining
• Chin strap with an adjustable toggle and quick-release safety clips
• Lightweight, breathable fabric
• High chlorine resistant rating
• No harmful chemicals  
• Designed in New Zealand

Sizing and Suggested Ages:

• XS: 50cm internal hat circumference
• S: 52cm internal hat circumference
• M: 54cm internal hat circumference
• L: 56cm internal hat circumference

Details

An essential outdoor companion, the Reversible Bucket Hat will keep kids protected from the sun on their everyday adventures. Crywolf Bucket Hats are cleverly designed, featuring a removable chin strap with an adjustable toggle, that easily threads through the brim to allow the hat to be worn both ways. Made from natural cotton twill and available in a range of colours and prints.

• Fully reversible design for 2 hats in 1
• Medium width brim for optimum sun protection
• Topstitch detail on lightly padded brim
• Removable chin strap with an adjustable toggle that threads through the brim, allowing the Bucket Hat to be worn both ways  
• Chin strap quick-release safety clips
  
• Faux leather branded CRYWOLF patch

Sizing and Suggested Ages:

• S: 52cm internal hat circumference
• M: 54cm internal hat circumference
• L: 56cm internal hat circumference

Details

Hit the beach this summer with the latest range of Crywolf Board Shorts. Designed with sustainability and comfort in mind, Crywolf Board Shorts are made using recycled materials, feature a 4-way stretch and come with an excellent sun protection factor of UPF 50+.  

Fit

• Made using certified recycled yarn 
  
• UPF Sun Protection Factor of 50+  
  
• 4-way stretch for a comfortable fit 
  
• Waterproof finish so it doesn't cling to the body 
  
• Quick dry 
  
• Back patch pocket 
  
• Elasticated waist with drawstring 
  
• Mid-length for the perfect balance of coverage and comfort 
  
• Woven CRYWOLF patch 
  
• High chlorine resistant rating 
  
• No harmful chemicals   
  
• Designed in New Zealand
• 93% recycled polyester blended with 7% spandex fabric
  
• 168gsm weight

Details

Summer Explorers get ready! Designed to protect little adventurers at the beach this summer, the new Aqua Sandal is perfectly crafted to maximise both protection and breathability in and out of the water. Crafted from a flexible, quick-dry neoprene upper with adjustable velcro straps, the Aqua Sandal is designed for a comfortable and cool fit. Featuring a closed toe and heel, set on a durable rubber outsole with an 8mm comfort EVA insole, this clever beach sandal is perfectly crafted to protect and support little feet. Whether it’s tackling the ‘hot sand run,’ exploring rock pools, or splashing in the water, the Aqua Sandal is the perfect footwear for all summer expeditions.

Fit

• Water friendly 
  
• Hard-wearing 
  
• Lightweight
  
• Comfortable
  
• Quick-dry Neoprene upper
  
• Non-slip flexible rubber outsole  
  
• Rubber toe protection
  
• Adjustable strap closure 
  
• Machine washable
  
• Designed in New Zealand 

Materials

• Neoprene upper 
  
• Nylon webbing back straps
  
• 8mm EVA insole
  
• Flexible rubber outsole

Details

Get set for adventure this summer with the water-friendly Crywolf Beach Sandal. Comfortable, technical and cool, our Beach Sandals are packed with features to take kids from the street to the surf in comfort and style. With sustainability in mind, they are constructed from a durable, slip-resistant TPR rubber outsole, a recycled neoprene/nylon upper, and a recycled nylon webbing strap. The velcro closures enable full adjustability and the cushioning EVA midsole ensures comfort and flexibility. Choose from six epic colour combinations to complement the Crywolf summer range.

Fit

• Made using eco-friendly materials 
  
• Water friendly 
  
• Hard-wearing 
  
• Non-slip flexible rubber outsole  
  
• Comfort EVA midsole 
  
• Custom CRYWOLF tread design 
  
• Silicone rubber CRYWOLF strap tabs 
  
• Full adjustability 
  
• High UV test rating 
  
• PBA free
  
• Designed in New Zealand

Materials

• Recycled TPR rubber outsole. Superior, hard wearing  Velcro.
  
• EVA midsole 
  
• Recycled nylon webbing straps 
  
• Recycled neoprene/nylon upper 

Sizing Guide:

Details

Get set for adventure this summer with the water-friendly Crywolf Beach Sandal. Comfortable, technical and cool, our Beach Sandals are packed with features to take kids from the street to the surf in comfort and style. With sustainability in mind, they are constructed from a durable, slip-resistant TPR rubber outsole, a recycled neoprene/nylon upper, and a recycled nylon webbing strap. The velcro closures enable full adjustability and the cushioning EVA midsole ensures comfort and flexibility. Choose from six epic colour combinations to complement the Crywolf summer range.

Fit

• Made using eco-friendly materials 
  
• Water friendly 
  
• Hard-wearing 
  
• Non-slip flexible rubber outsole  
  
• Comfort EVA midsole 
  
• Custom CRYWOLF tread design 
  
• Silicone rubber CRYWOLF strap tabs 
  
• Full adjustability 
  
• High UV test rating 
  
• PBA free
  
• Designed in New Zealand

Materials

• Recycled TPR rubber outsole. Superior, hard wearing  Velcro.
  
• EVA midsole 
  
• Recycled nylon webbing straps 
  
• Recycled neoprene/nylon upper 

Sizing Guide:

Soft and stretchy, our dresses are easy-care and very comfy for bub. The sizes up to and including size 1 come with a snap underbody to go over a nappy. Size 2 and up doesn't have the snap body feature. We have really focused on the details and ensured the dresses up to size 1 are short enough so that a baby can crawl and not trip over the skirt. Size 2 and over, when they're walking, is a bit longer. 

Prancer & Friends is part of our Limited Edition 2025 Christmas Collection.

Features Include:

• Exclusive Prancer & Friends print
• Frill detail on shoulders
• Sleeveless
• Sizing: 0-3 months to Size 4
• Soft and stretchy
• Fitted bodice and flare skirt
• Easy to wear
• Lightweight and breathable
• GOTS Certified Organic CU 1182228

Fabric

95% Organic Cotton / 5% Elastane

Care instructions: Cold gentle machine wash. Do not tumble dry.

Soft and stretchy, our bodysuits are easy-care and coordinate well with our pants and shorts. Our bodysuits are also really comfortable to sleep in. All Snuggle Hunny clothing is made with GOTS Certified Organic Cotton CU 1182228.

Exclusive Prancer & Friends print for Christmas!

Features Include:

• Exclusive Prancer & Friends print
• Sizing: Newborn to Size 2
• Soft and stretchy
• Short Sleeve
• Fitted style
• Easy to wear
• Lightweight and breathable
• GOTS Certified Organic CU 1182228

Note: headwear and accessories not included but can be bought separately.

*Always remove headwear when putting baby to sleep; no accessories, toys or headwear should be in baby's sleeping space.

Fabric

95% Organic Cotton / 5% Elastane

Care instructions: Cold gentle machine wash. Do not tumble dry.

Soft and stretchy, our bodysuits are easy-care and coordinate well with our pants and shorts. Our bodysuits are also really comfortable to sleep in. All Snuggle Hunny clothing is made with GOTS Certified Organic Cotton CU 1182228.

Beach Fun is part of our Summertime Collection.

Features Include:

• Exclusive Beach Fun print
• Sizing: Newborn to Size 2
• Soft and stretchy
• Short Sleeve
• Fitted style
• Easy to wear
• Lightweight and breathable
• GOTS Certified Organic CU 1182228

Note: headwear and accessories not included but can be bought separately.

*Always remove headwear when putting baby to sleep; no accessories, toys or headwear should be in baby's sleeping space.

Fabric

95% Organic Cotton / 5% Elastane

Care instructions: Cold gentle machine wash. Do not tumble dry.

KAPOW SS25

Dive into comfort with the Animal Kingdom Shorts! These plain mustard basic shorts are perfect to style with the Animal Kingdom T-shirt. Lightweight and easy to wear, they keep your little one cool and ready to explore every splash and sandy shore. Simple, stylish, and made for fun!

• Adjustable tie waistband
  
• Front pockets

Fabric Composition: 95% Cotton | 5% Spandex French Terry

KAPOW SS25

The Animal Kingdom T-shirt invites kids to explore a world of fun with its lively animal-themed design. Crafted for comfort and play, this tee sparks imagination and adds a playful touch to any outfit, perfect for little adventurers ready to roam. Looks great with the Animal Kingdom shorts.

Fabric Composition: 95% Cotton | 5% Spandex Jersey

KAPOW SS25

Protect yourself from the sun while making a statement with our Coral Swim Hat! With a UPF 50 rating, this hat keeps you safe and stylish. Perfect for a day at the beach or pool, it's the ultimate summer accessory. Designed to match our Coral Swimwear.

• Chin cord and toggle to keep the hat in place
  
• UPF50+
• Chorine resistant
• No wash fade
• Reversible design - one side with print, reverse side plain

Size Guide:

• XS: 0-12months/48cm 
• S: 12-24 months/51cm
• M: 2-4 years/53cm
• L: 4-10 years/55cm

Fabric Composition: 82% Polyester | 18% Spandex

KAPOW SS25

Make every splash an adventure with the Coral Short Sleeve Swimsuit. Designed to protect with UPF50+ fabric, this playful swimsuit keeps little explorers safe from the sun while they dive into fun. Its vibrant coral print sparks imagination, making pool and beach days full of joy and endless discoveries. Perfect for energetic kids who love to play and explore under the sun!

• Chlorine Resistant
• UPF50+ sun protection
• Won't fade after washing
• Fully lined
• Zip up style
  

Fabric Composition: 82% Polyester | 18% Spandex

KAPOW SS25

This Rainbow Plaid Sleeveless Dress brings fun flair to any day with bright plaid accents and charming flower buttons. Made from soft denim, it’s comfy and easy to wear, while handy pockets add a practical touch for little treasures. Perfect for playdates and sunny adventures!

• Flower buttons
• Pockets
• Plaid check accents
• Sleeveless

Fabric composition: 100% cotton

KAPOW SS25

The Coral Waffle T-shirt combines a vibrant coral hue with a cozy waffle texture, making it a playful and comfy choice for kids. Its breathable fabric keeps little ones comfortable during playtime, while the unique waffle pattern adds a fun twist to their everyday wardrobe. Pair with the Deep Sea shorts to complete the look. 

Fabric Composition: 95% Cotton | 5% Spandex

KAPOW SS25

Dive into comfort with the Deep Sea Shorts! These plain teal basic shorts are perfect to style with the Coral Waffle T-shirt. Lightweight and easy to wear, they keep your little one cool and ready to explore every splash and sandy shore. Simple, stylish, and made for fun!

• Adjustable tie waistband
  
• Front pockets

Fabric Composition: 95% Cotton | 5% Spandex French Terry

KAPOW SS25

The Under The Sea Tee Dress brings fun and comfort together in one playful outfit. Featuring a soft jersey fabric, a tie waist for a customizable fit, and side split details for extra movement, it’s perfect for all-day adventures. Whether playing in the park or enjoying family time, this dress keeps style light and effortless.

Fabric composition: 95% Cotton | 5% Spandex Jersey

KAPOW SS25

Make every splash an adventure with the Animal Kingdom Short Sleeve Swimsuit. Designed to protect with UPF50+ fabric, this playful swimsuit keeps little explorers safe from the sun while they dive into fun. Its vibrant animal-themed design sparks imagination, making pool and beach days full of joy and endless discoveries. Perfect for energetic kids who love to play and explore under the sun!

• Chlorine Resistant
• UPF50+ sun protection
• Won't fade after washing
• Fully lined
• Zip up style
  

Fabric Composition: 82% Polyester | 18% Spandex

KAPOW SS25

Protect yourself from the sun while making a statement with our Animal Kingdom Swim Hat! With a UPF 50 rating, this hat keeps you safe and stylish. Perfect for a day at the beach or pool, it's the ultimate summer accessory. Designed to match our Animal Kingdom Swimwear.

• Chin cord and toggle to keep the hat in place
  
• UPF50+
• Chorine resistant
• No wash fade
• Reversible design - one side with print, reverse side plain

Size Guide:

• XS: 0-12months/48cm 
• S: 12-24 months/51cm
• M: 2-4 years/53cm
• L: 4-10 years/55cm

Fabric Composition: 82% Polyester | 18% Spandex

KAPOW SS25

Dress your little explorer in the Animal Kingdom All in One, a soft cotton jersey romper featuring playful camels, elephants, bears, and pandas on a sunny pale yellow background. Designed in Melbourne and made ethically, this loose-fitting, comfy outfit keeps changing easy with snaps at the crotch and back neck, perfect for busy days of adventure and fun!

Fabric Composition: 95% Cotton | 5% Spandex Jersey

KAPOW SS25

Protect yourself from the sun while making a statement with our Under the Sea Swim Hat! With a UPF 50 rating, this hat keeps you safe and stylish. Perfect for a day at the beach or pool, it's the ultimate summer accessory. Designed to match our Under the Sea Swimwear.

• Chin cord and toggle to keep the hat in place
  
• UPF50+
• Chorine resistant
• No wash fade
• Reversible design - one side with print, reverse side plain

Size Guide:

• XS: 0-12months/48cm 
• S: 12-24 months/51cm
• M: 2-4 years/53cm
• L: 4-10 years/55cm

Fabric Composition: 82% Polyester | 18% Spandex

KAPOW SS25

Brighten up sunny days with the Florentina Sun Hat. Featuring a bright floral pattern, this playful hat provides sun protection while keeping your little one cool and comfortable. Its lightweight design makes it perfect for outdoor fun and adventures.

• Chin cord and toggle to keep the hat in place

Size Guide:

• XS: 0-12months/48cm 
• S: 12-24 months/51cm
• M: 2-4 years/53cm
• L: 4-10 years/55cm

Fabric Composition: 100% Cotton